Best Frrole An Amazing Global Social Intelligence Story


  • Frrole is a global social intelligence company based at Pal alto/Bangalore.  Founded in Jan 2014 by Amarpreet Kalkat as a social data-as-a-service startup with an ability to mine deep insights from social data. The company has raised an angel round of $245k led by angel investors in 2014.
  • Frrole spent 4 months! at Microsoft Ventures Accelerator as part of its 3rd batch in Bangalore, India, at the end of which it raised it!s seed roun!d from a group !of angel in!vestors, led by Sharad Sharma, Manav Garg and Rajan Anandan. Frrole was among the “16 coolest startups in India” in 2014, an annual ranking published by Business Today.

  • Frrole signed partnership with Twitter for elevated data access in April 2014, gaining access to larger amount of data than is freel!y available. In A!ugust 2015, it signed a media solutions partnership with Facebook. The social intelligence engine that powers Frrole has the ability to analyze 100s of millions of universal data sets in real-time. For all these data sets, Frrole performs extensive analysis across sema!ntic, meta data and s!tatistical dimensions. It leverages standard and custom-built algorithms around ML, NLP, NER and clustering to do t!his analysis. While most Social Analytics/Intelligence products provide results based on statistics and the first level of NLP, Frrole goes two levels deeper build!ing semantic context f!r each topic and tying it up with information available in the general and historical data sets.

  • Frrole is one of the !most transparent starts up in India. The founders at Frrole have completely made public their respective salaries and shares in the company. Frrole boasts of a great culture and rocking team.

  • Frrole’s Key Customer Segments:
  • Media and advertising agencies,Top consumer brands, Digital marketing and communication firms.
  • Frrole boasts of cu!stomers from fortune 500 companies t!o top global media and advertising agencies including Unilever, Disney, Microsoft, Samsung, Mindshare, Grey Worldwide, Zoom TV, Times Now, Group M, UV Group etc.

  • Frrole’s Differential Value :

  • Frrole provides hard to obtain consumer insights for businesses, and largely marketers at this point, by leveraging social data. Social listenin!g measures tells you what is happening on social media about your brand or product, whereas Frrole is about using the happe!nings on social media to tell you what is happening truly inside your business. Frrole helps its customers to know their customers better and make de!cisions based on st!rong social insights and real time data points. Frrole solves real business complex problems in the areas of products, consumers and marketing communications by providing deep insights using social data.

  • Know the Core Team :

  •  The Co- Founder and CEO, Amarpreet Kalkat

  • Amanpreet Kalkat frroleAmarpreet leads the Frrole team, with a focus on Product and Business. He has spent the last few years in the startup mode, doing multiple products before eventually picking up Frrole as his big, h!airy goal. He has bu!ilt more than 10 products in his 16 years in technology industry, working at companies like Nokia, Trilogy, HP etc before Frrole. He likes to push his boundaries, and enjoys sports like kickboxing, endurance ath!letics and motorcycle racing etc. He holds a degree in Computer Scienc!e from Punjabi University Patiala and an! MBA from IIM Kozhikode. He currently lives in Bangalore with his wife and 3 year old daughter.

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  • His thoughts on Working at Frrole:

  • “I call it the most exhilarating fun that I have ever had. There is just nothing else that I would rather be doi!ng. I see Frrole as a place for the exceptional, the ‘potentially special’. People who are passionate and driven, who! expect highly from the!mselves. That is the only w!ay I see ourselves solving the kind of hard problems for customers that we are solving.”
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  • Abhishek Vaid, Co Founder, Head of Technology

  • Abhishek V!aidya FrroleAbhishek leads technology @Frrole. He comes from a background in academia and research, where he has instructed courses in Data Mining, Algorithm Design and AI for graduate students !and authored more than five research pap!ers. He holds a Bachelors and Masters from IIITM, Gwalior, an integrated prog!ram in computer science. He loves to learn new stuff and spends a good bit of time experimenting with new things.

  • His take on working and curating business at Frrole:

  • “I believe what I’m doing @Frrole is truly revolutionary, innovative and novel. As a problem, It’s one of the hardest problems out ther!e and one that cannot be solved without an extended and focused effort. The solution to the problem itself allows for endless possibilities of inn!ovation in various fields. This is what drive!s me and brings me to office everyday. New possibilities waiting to be discovered, old concepts and deployment no longe!r working and waiting to be redefined and re-engineered. It’s something that I have wanted to do all my life. In the past, befo!re I started this, I had an option to either go for a PhD. or to continue working @Frrole. I thi!nk, I made the right choice.” 

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